I13. Ambient Light, Gender, and Creativity
The findings of our experiment demonstrate that females are more creative with bright (vs. dim) ambient light while males are more creative with dim (vs. bright) ambient light. The findings of our research also help in resolving the inconsistency in the prior literature for effects of ambient light on creativity.
Courtney Szocs, Franziska Metz, and Dipayan Biswas (2018) ,"I13. Ambient Light, Gender, and Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 929-929.
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
NA - Advances in Consumer Research Volume 46 | 2018
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA
D3. Social Exclusion and WOM about Past versus Future Experiences
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany