I, Me, Mine: the Effect of the Explicitness of Self-Anchoring on Consumer Evaluations

This research shows that implicitly-primed self-anchoring creates a halo of positivity around objects for which consumers receive only positive information, and consumers repel objects for which they receive positive and negative information. However, when consumers explicitly self-anchor using an imagination task, they resolve discrepancies in messaging by dissociating negative information.



Citation:

Adrienne E Foos, Kathleen A Keeling, and Debbie I Keeling (2018) ,"I, Me, Mine: the Effect of the Explicitness of Self-Anchoring on Consumer Evaluations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 554-556.

Authors

Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

道歉,还是不道歉?这是一个追求ion - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?

Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada

Read More

Featured

The Dark Side of Luxury: The Social Costs of Conspicuous Consumption

Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle

Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.